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Head of Growth

Betr

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Sales & Business Development

Miami, FL, USA

Posted on Wednesday, April 12, 2023

Betr (www.betr.app) is disrupting legacy sports betting by launching Betr Gaming & legacy media by launching Betr Media. Betr Gaming, is our online sports betting business focused on simplifying and improving the user experience for the casual sports fan. Betr Gaming began with a microbetting-only product, allowing users to bet on individual plays in sports, such as the next pitch, play and basket rather than a game’s outcome, but we’re expanding its product offering to include full sportsbook capabilities. Betr Media is focused on a mix of both our original creator-driven content & premier talent, driving strong brand affinity. Betr Media has proven its success as it continues to reach a mass audience as one of the fastest growing sports betting media brands in the United States on social!

Betr was founded in 2022 by Joey Levy, an industry leader in sports betting and founder of Simplebet, and Jake Paul, a top athlete influencer and media mogul. Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Florida Funders, & more. Our mission is to make sports & betting Betr!

About the role:

The Betr team is looking for a Head of Growth to lead us to revenue and profits. Reporting into our Head of Gaming, you will be instrumental in helping Betr reach our ambitious growth targets. You will orchestrate our efforts in customer acquisition, retention, and marketing technology. You’ll own and execute our acquisition strategies end-to-end, from driving top-of-funnel traffic to improving down-funnel conversion across channels including community, SEO optimization, referral programs, affiliate partnerships, paid advertising, email marketing, and conversion rate optimization. The Head of Growth will develop and oversee the implementation of growth strategies across all verticals, with focus on Fantasy & Real Money Gaming.

Responsibilities:

Design and execute web, SMS, and email experiments to improve conversion rates, working closely with design, media, product, and engineering
Develop and execute other creative marketing strategies to ensure our user acquisition volumes meets our growth goals
Create dashboards and reports to measure and clearly communicate growth performance and develop new strategies based on findings
Identify target audience, user engagement, acquisition, retention and recovery
Plan, run, and optimize campaigns in compliance with all regulatory and responsible gaming guidelines.
Rapidly grow high quality users that will repeatedly use our product at a lowest CAC possible
Employ a data-driven approach to measuring success across both performance and brand channels

About You:

6-10 years of experience in growth marketing, ideally focused on acquisition at a high-growth startup in the sports betting space
You thrive in a fast paced environment and are not intimidated by ambiguity or change
Excellent verbal, written, and interpersonal skills with the ability to communicate clearly and effectively with team members and stakeholders, both internally and externally
You take pride in being reliable and hitting deadlines, and you hold yourself to a high standard of excellence.
Experience creating company and product market positioning strategies
Customer-obsessed and analytical mindset, highly quantitative & detail oriented
An entrepreneurial mindset with excellent organizational skills, the ability to be flexible, & prioritize responsibilities

Benefits @ Betr:

Competitive compensation and equity ownership
Medical, Dental, Vision Coverage with 80% sponsored by Betr
401K program to participate in
Generous, Unlimited Time Off Policies
Full equipment setup
Opportunity to work alongside the best in the industry at our collaborative warehouse in Miami!

betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply

Thank you for your interest in Betr. We look forward to reviewing your application.