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Retention/CRM Lead



Miami, FL, USA
Posted on Wednesday, June 14, 2023
Betr ( is disrupting legacy sports betting by launching Betr Gaming & legacy media by launching Betr Media. Betr Gaming, is our online sports betting business focused on simplifying and improving the user experience for the casual sports fan. Betr Gaming began with a microbetting-only product, allowing users to bet on individual plays in sports, such as the next pitch, play and basket rather than a game’s outcome, but we’re expanding its product offering to include full sportsbook capabilities. Betr Media is focused on a mix of both our original creator-driven content & premier talent, driving strong brand affinity. Betr Media has proven its success as it continues to reach a mass audience as one of the fastest growing sports betting media brands in the United States on social!
Betr was founded in 2022 by Joey Levy, an industry leader in sports betting and founder of Simplebet, and Jake Paul, a top athlete influencer and media mogul. Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Florida Funders, & more. Our mission is to make sports & betting Betr!
Betr is seeking a skilled and motivated Retention/CRM Lead. This critical role will focus on driving customer retention and loyalty by developing and executing effective customer relationship management strategies. The Retention/CRM Lead will work alongside the User Acquisition Lead, both reporting to the Head of Growth, to optimize the customer lifecycle and maximize customer value. The Retention/CRM Lead will work closely with cross-functional teams to achieve aggressive retention targets.
*Ideally, this is an onsite role at our HQ in Miami.

About the Role:

  • Develop and execute comprehensive customer retention and relationship management strategies to drive engagement, loyalty, and customer lifetime value for Betr's existing customer base.
  • Collaborate with cross-functional teams, including product, marketing, and customer support, to identify opportunities for enhancing customer experiences and increasing retention.
  • Utilize customer data and insights to segment the customer base and personalize communications, offers, and promotions to improve customer engagement and satisfaction.
  • Implement and manage automated email marketing campaigns, ensuring timely and relevant communications to customers throughout their lifecycle.
  • Develop and execute targeted CRM campaigns, including in-app messages, push notifications, and SMS, to drive customer retention and reactivation.
  • Monitor customer behavior, engagement, and retention metrics, analyzing data to identify trends, patterns, and areas for improvement.
  • Collaborate with the User Acquisition Lead to optimize the onboarding process and develop strategies for converting new users into loyal, active customers.
  • Work closely with the product team to identify and prioritize feature enhancements, product optimizations, and personalized experiences that enhance customer retention and satisfaction.
  • Conduct A/B testing and experimentation to optimize CRM campaigns, messaging, and customer experiences.
  • Stay up-to-date with industry best practices, emerging trends, and new CRM technologies/tools, recommending innovative strategies to improve customer retention and loyalty.

About You:

  • Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
  • Proven experience (4-5 years) in retention marketing, CRM, or customer lifecycle management, preferably within the online gambling or gaming industry.
  • Strong understanding of customer retention strategies, CRM best practices, and customer lifecycle optimization.
  • Experience with CRM platforms (Braze a plus), email marketing automation tools, and customer segmentation techniques.
  • Proficient in analyzing customer data and metrics to derive actionable insights and make data-driven decisions.
  • Demonstrated ability to develop and execute successful customer retention strategies, resulting in increased customer engagement, loyalty, and lifetime value.
  • Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
  • Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
  • Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
  • Passion for the online gambling industry and a customer-centric mindset.

About Us:

  • Competitive compensation and equity ownership
  • Medical, Dental, Vision (80% coverage from Betr)
  • 401K to participate in
  • Generous, Unlimited Time Off Policies
  • Full equipment setup
  • Opportunity to work alongside the best in the industry at our collaborative warehouse in Miami!
betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply
Thank you for your interest in Betr. We look forward to reviewing your application.