Brand Partnership & Sales Activation Manager
Betr
Sales & Business Development
Miami, FL, USA
Posted on Friday, April 28, 2023
Betr (www.betr.app) is disrupting legacy sports betting by launching Betr Gaming & legacy media by launching Betr Media. Betr Gaming, is our online sports betting business focused on simplifying and improving the user experience for the casual sports fan. Betr Gaming began with a microbetting-only product, allowing users to bet on individual plays in sports, such as the next pitch, play and basket rather than a game’s outcome, but we’re expanding its product offering to include full sportsbook capabilities. Betr Media is focused on a mix of both our original creator-driven content & premier talent, driving strong brand affinity. Betr Media has proven its success as it continues to reach a mass audience as one of the fastest growing sports betting media brands in the United States on social!
Betr was founded in 2022 by Joey Levy, an industry leader in sports betting and founder of Simplebet, and Jake Paul, a top athlete influencer and media mogul. Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Florida Funders, & more. Our mission is to make sports & betting Betr!
Betr and Jake Paul are looking for a Brand Partnership Sales & Activation Manager to source, grow, retain, and manage brand partnerships that result in revenue generation & retention. The Brand Partnership Sales & Activation Manager will have a partnership sales and account management background, direct experience working with national/international brands, demonstrated history of strategic planning and execution and experience working in sports and entertainment. The Manager will identify key prospects, build a pipeline, and negotiate to close deals across multiple industries. The candidate will create high-value partnership packages that are customized, creative and comprehensive to affect the behaviors and perceptions of the client’s target markets and will lead the activation of those packages. This is a unique opportunity where you primarily work with Jake Paul and his management team, overlapping with Betr partnerships.
Responsibilities:
- Work daily with Jake Paul and his extended team
- Build and maintain a consistent pipeline of potential business prospects by identifying qualified leads through the business development process (prospecting, research, outreach, discovery and ideation)
- Manage the sales process from initial touchpoint through contract execution
- Identify local and national trends and emerging categories and adjust sales/service strategies accordingly
- Deliver best-in-class partnership and account management for assigned Jake Paul and Betr partners, including: contract management and fulfillment, integrated promotions and activations, experiential marketing, branding, digital, television, retail, appearances, ticketing, hospitality, merchandise, etc.
- Ideate content and its execution for activation to drive engagement for the brand partner
- Build strong relationships with existing partners, their agencies, and internal Betr teams
- Proactively develop incremental investment opportunities for partners
- Develop tracking and reporting procedures to help Jake Paul, Betr and partners maximize impact of activations
- Develop an in-depth understanding of partner businesses and draft case studies of impactful partner activations
- Create and provide partner recap reports
- Work with Jake Paul’s team and Betr Media leadership and talent to create & develop content, core messaging, and materials for brand themes and trends
- Work closely with the Betr Media team to produce brand presence within our social content including social posts, podcasts, etc.
About You:
- 5+ years working in a partnerships facing role within activations for CPG, an agency or professional sports teams. Athlete/Influencer management experience is a plus!
- Excellent relationship building and people skills
- Highly organized and able to manage multiple priorities and projects at once
- Excellent verbal, written, and interpersonal skills with the ability to communicate clearly and effectively
- Proven prospector and deal closer with a track record of securing initial meetings through cold-outreach
- Experience at a high-growth startup with the ability to be flexible and comfortable pivoting quickly as needed
- Experience building and executing against a pipeline of targets
- Proficiency with Microsoft Office (Word, Excel & PowerPoint)
- Self-motivated and able to drive initiatives from end-to-end
- An entrepreneurial mindset with excellent organizational skills, the ability to be flexible, & prioritize responsibilities
- Willing to work non-traditional hours with some travel included
Benefits @ Betr:
- Competitive compensation and equity ownership
- Medical, Dental, Vision (80% coverage from Betr)
- 401K to participate in
- Generous, Unlimited Time Off Policies
- Full equipment setup
- Opportunity to work alongside the best in the industry at our collaborative warehouse in Miami
betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply
Thank you for your interest in Betr. We look forward to reviewing your application.