Account Executive
Betr
Sales & Business Development
New York, NY, USA
Posted on Monday, March 18, 2024
Betr is seeking an experienced, results-driven and motivated Account Executive to source and close ad sales and brand partnerships for Betr’s burgeoning media division. This individual will have an existing rolodex of clients at a brand direct and agency level and be able to call upon those clients to both broaden market awareness for Betr’s content portfolio, as well as negotiate and close brand and media partnerships. Given the high-growth and early stage nature of Betr’s media business, this person will also play a role in all facets of the sales cycle, including pre-sale materials development as well as supporting post-sale deal execution and tracking.
Responsibilities:
- Source and grow advertising & brand partnerships across Betr’s growing slate of long-form talent-led original and social programming
- Cultivate relationships on a brand direct and agency level across the sports media/sponsorship ecosystem and be lead representative from Betr in associated discussions
- Effectively prospect new business, working with internal teams to create and pitch strategic content plans which meet our clients’ objectives
- With leadership, inform broader content and sales strategy to ensure the business is growing inventory to maximize demand and grow partnerships
- Support development of media plans/proposals, pitch decks, and other pre-sales materials
- Collaborate cross-functionally to monitor fulfillment of sold campaigns
- Deliver superior customer service to our clients
- Serve as individual contributor (will hold a revenue target) as well as team contributor to overall divisional revenue goals
Qualifications:
- At least 3-5 years of highly relevant experience in the sports media digital sales, podcasts/audio and/or sponsorship space
- Track record of securing and growing brand partnerships
- Experience with complex selling situations and relationship building is required
- Scrappy and entrepreneurial mentality, and willing to wear multiple hats as the business scales up
- Strategic thinker, with ability to both sell and grow revenue, as well as operate cross-functionally on an internal basis to support overall sales strategy and go-to-market approach
- Rolodex of sports media buyers at the brand and agency level
- Keen understanding of the sports media and digital advertising landscape
- Understanding and passion for the future of sports media, in particular within the social, digital media, and gaming space