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Account Executive

Betr

Betr

Sales & Business Development
New York, NY, USA
Posted on Monday, March 18, 2024
About Betr
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment.
Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states. Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024.
Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.4 billion impressions, and 127 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content.
Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg/IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.
Betr is seeking an experienced, results-driven and motivated Account Executive to source and close ad sales and brand partnerships for Betr’s burgeoning media division. This individual will have an existing rolodex of clients at a brand direct and agency level and be able to call upon those clients to both broaden market awareness for Betr’s content portfolio, as well as negotiate and close brand and media partnerships. Given the high-growth and early stage nature of Betr’s media business, this person will also play a role in all facets of the sales cycle, including pre-sale materials development as well as supporting post-sale deal execution and tracking.

Responsibilities:

  • Source and grow advertising & brand partnerships across Betr’s growing slate of long-form talent-led original and social programming
  • Cultivate relationships on a brand direct and agency level across the sports media/sponsorship ecosystem and be lead representative from Betr in associated discussions
  • Effectively prospect new business, working with internal teams to create and pitch strategic content plans which meet our clients’ objectives
  • With leadership, inform broader content and sales strategy to ensure the business is growing inventory to maximize demand and grow partnerships
  • Support development of media plans/proposals, pitch decks, and other pre-sales materials
  • Collaborate cross-functionally to monitor fulfillment of sold campaigns
  • Deliver superior customer service to our clients
  • Serve as individual contributor (will hold a revenue target) as well as team contributor to overall divisional revenue goals

Qualifications:

  • At least 3-5 years of highly relevant experience in the sports media digital sales, podcasts/audio and/or sponsorship space
  • Track record of securing and growing brand partnerships
  • Experience with complex selling situations and relationship building is required
  • Scrappy and entrepreneurial mentality, and willing to wear multiple hats as the business scales up
  • Strategic thinker, with ability to both sell and grow revenue, as well as operate cross-functionally on an internal basis to support overall sales strategy and go-to-market approach
  • Rolodex of sports media buyers at the brand and agency level
  • Keen understanding of the sports media and digital advertising landscape
  • Understanding and passion for the future of sports media, in particular within the social, digital media, and gaming space
At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!
Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply
Thank you for your interest in Betr. We look forward to reviewing your application.