Head of Retention, Sportsbook & Casino
Betr
Miami, FL, USA
Posted on Nov 11, 2025
About Betr
Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world's first real money gaming super app. The company's first product, Betr Picks, launched in September 2023 and quickly grew to several hundreds of thousands of paying users that have already won $250M on the platform. Betr recently launched Betr Arcade with plans on launching additional new nationwide gaming products within its single app experience in 2025 to further differentiate its product offering. In addition to its single-app experience, Betr's gaming products are differentiated through a unique, simplified user interface that is catered to the casual sports fan and gamer, enabling Betr to capture more of the under-penetrated online gaming addressable market.
Betr's media division, Betr Media, is one of the fastest growing sports gaming media brands in the U.S. and helps support the company's user acquisition and retention efforts.
Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.
About The Role:
Betr is seeking an experienced and data-driven retention leader to lead retention strategy and execution for Social Sportsbook and Social Casino. This critical role will focus on driving customer retention and loyalty by developing and executing effective customer relationship management strategies. The Head of Retention, Sportsbook and Casino will work alongside others in marketing leadership, reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value in the two verticals. This role will work closely with cross-functional teams to achieve aggressive retention targets and be a key component in the launch of new verticals and states.
This role is based in Miami, Florida. You must be based in this area or be willing to relocate to be considered for this position.
Responsibilities:
- Own key KPIs for customer marketing and retention across Betr’s social sportsbook and casino verticals
- Support in forecasting the core retention KPIs for social sportsbook and social casino
- Critical component in the launch of new products and new states, ensuring the optimal promotional and communication setups are in place and iterating quickly based on early data
- Work closely with the data and insights team to develop new hypotheses to be tested across promotions
- Own the new customer signup offer and refer-a-friend programs for social sportsbook and casino
- Play a critical role in future customer loyalty productization
- Develop and execute comprehensive customer retention and relationship management strategies to drive engagement, loyalty, and customer lifetime value for Betr's existing customer base.
- Collaborate closely with product to ensure a sound and robust promotional roadmap is in place for social sportsbook and social casino
- Utilize customer data and insights to segment the customer base and personalize communications, offers, and promotions to improve customer engagement and satisfaction.
- Monitor customer behavior, engagement, and retention metrics, analyzing data to identify trends, patterns, and areas for improvement.
- Collaborate with the Head of User Acquisition to optimize the onboarding process and develop strategies for converting new users into loyal, active customers.
- Work closely with the product team to identify and prioritize feature enhancements, product optimizations, and personalized experiences that enhance customer retention and satisfaction.
- Conduct A/B testing and experimentation to optimize CRM campaigns, messaging, and customer experiences.
- Stay up-to-date with industry best practices, emerging trends, and new CRM technologies/tools, recommending innovative strategies to improve customer retention and loyalty.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus)
- Proven experience (6+ years) in retention marketing, CRM, or customer lifecycle management, preferably within the online gambling or gaming industry.
- Experience working in the online sports and/or igaming space is strongly preferred
- Data-driven mindset, constantly challenging the status quo and with a proven track record of making quantitatively sound decisions that help grow a business
- Strong understanding of customer retention strategies, CRM best practices, and customer lifecycle optimization.
- Experience with CRM platforms, email marketing automation tools, and customer segmentation techniques.
- Proficient in analyzing customer data and metrics to derive actionable insights and make data-driven decisions.
- Demonstrated ability to develop and execute successful customer retention strategies, resulting in increased customer engagement, loyalty, and lifetime value.
- Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
- Strong communication and presentation skills, with the ability to effectively convey complex ideas to both technical and non-technical stakeholders.
- Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
- Passion for the online gambling industry and a customer-centric mindset.
At Betr, we're driven by a shared vision to reshape the sports & gaming industry. As a dynamic startup poised for remarkable growth, we're dedicated to crafting innovative experiences that cater to sports enthusiasts across the nation. We believe in pushing boundaries, embracing diversity, and fostering a collaborative culture that extends beyond the world of sports. Join us in shaping the future of sports entertainment!
Betr provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply
Thank you for your interest in Betr. We look forward to reviewing your application.