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Growth Marketing Director



Marketing & Communications, Sales & Business Development
Tampa, FL, USA
Posted on Saturday, April 20, 2024

Company Overview:

About Chattr: Chattr is an exciting Tampa-based HR tech start-up on a mission to build an industry redefining software that changes frontline hiring forever. Despite the big tech layoff headlines, we are fully-funded and in growth mode, continuing to build on our 2023, 100% annual growth.

We believe it takes great people to change the world and we need boundless energy and enthusiasm to do it. That’s why our team lives our company values, and we hire based on them, too. If you're passionate about making a tangible impact and thrive in a fast-paced SaaS startup environment, we want you on our team.

5 Reasons You’ll Want to Work with Us:

  • You want to work with a team that is competent, confident, passionate, and focused on achieving big goals and redefining an industry
  • You want to work on a product with the potential to grow into a billion-dollar business, become a household name, and help millions of people get jobs easier.
  • You want to have a voice.
  • You want to be part of a fun yet high performance and supportive culture.
  • You want to work at a company where you will get to accelerate the next level of your career.

About the Opportunity:

Department: Marketing

Reports to: CMO

Location: Tampa, FL (preferred) or Remote US ET

Summary of Job:

In this pivotal role, you will drive our brand's presence and growth in the market. We expect you to take ownership of your work product and make a significant impact on our business outcomes, including generating new annual recurring revenue (ARR). This role is ideal for a results-driven marketer who excels in setting and achieving objective metrics and thrives in an early-stage SaaS startup environment.

We are looking for an ambitious individual to lead planning and execution of integrated marketing campaigns across various channels. You’ll have experience across digital marketing, event/webinar coordination, and sales support.

Key Responsibilities:

  • Develop and execute strategic marketing plans to drive brand awareness, lead generation, and customer acquisition.
  • Own the end-to-end marketing strategy and execution, from defining target audiences and messaging to managing campaigns across various channels (e.g., digital, social media, content marketing, events).
  • Collaborate closely with the sales and BDR teams to develop marketing campaigns and materials that support the sales cycle and drive pipeline growth.
  • Utilize data-driven insights and analytics to measure the effectiveness of marketing initiatives and optimize campaigns for maximum ROI.
  • Establish and track key performance indicators (KPIs) related to marketing success, including lead generation, conversion rates, and new ARR.
  • Conduct market research and competitive analysis to identify trends, opportunities, and customer needs in the HR technology industry.
  • Build and maintain relationships with industry influencers, partners, and customers to amplify our brand's reach and credibility.
  • Stay updated on emerging trends and best practices in SaaS marketing and apply them to enhance our marketing strategies and tactics.


  • Bachelor's degree in Marketing, Business Administration, or equivalent experience.
  • 3-5 years of experience in B2B marketing, with a proven track record of success.
  • Startup-to-growth experience in SaaS or technology companies (ideally $1M - $10M ARR), with accountability for achieving KPIs.
  • Experience and understanding of the HR Tech ecosystem and/or frontline businesses such as retail, restaurant, hospitality and healthcare.
  • Demonstrated experience in setting and achieving marketing objectives metrics, including lead generation, conversion rates, and ARR growth.
  • Excellent creative marketing/advertising copy skills
  • Strong analytical skills and proficiency in marketing analytics tools to track and measure campaign performance. Working knowledge of Hubspot is a must.
  • Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product, and other teams.
  • Entrepreneurial mindset with the ability to thrive in a fast-paced, agile startup environment.
  • Self-starter with a proactive approach to problem-solving and the ability to prioritize and manage multiple projects simultaneously.
  • Familiarity with AI is helpful (or at least curiosity about it)

Our Corporate Culture

  • We’re “Go-Givers”
  • Open Communication
  • Caring and Compassion
  • Results-Focused
  • Positive Attitude
  • Personal Development

Our Company's Personality

  • Your Voice Matters
  • You Make a Difference
  • Accomplishing Goals
  • High Transparency
  • Executive Leadership Access
  • No Micromanagement/Politics

Benefits and Perks:

  • Health / Dental insurance
  • Lots of PTO (We’re a result-driven company)
  • In-Office M/W/F - Remote T/Thur work schedule
  • Free daily breakfast, daily snacks and Thursday/Friday Happy Hours!
  • Health club membership included!
  • Brand new office space, downtown Ybor City, Tampa, FL