BDR - HNW Consumer Membership
Flex
New York, NY, USA
Posted on Nov 18, 2025
Flex is building a finance super app for premium business owners — reimagining every single aspect of the financial workflow and financial services for any entrepreneur. The company has grown revenue 25x+ since publicly launching in September 2023 and is on track to achieve profitability by late 2025. Flex is focused on mid-market businesses ($3 - $100M revenue) that are largely overlooked by existing fintech solutions and reliant on slow and outdated regional banks. We are targeting a ~$1T revenue opportunity that is largely up for grabs.
Flex is a fully remote company and this role can be performed from anywhere.
The Role
We’re looking for a driven, detail-oriented Business Development Representative (BDR) to own the top of Flex’s acquisition funnel for our newest product — identifying, engaging, and qualifying high-value prospective customers and partners. Flex Elite, is our program for HNW business owners competing with premium cards on the market.
This role is for someone who thrives on precision, personalization, and persistence. You’ll be the first brand touchpoint for our most important audience: ambitious, high-performing business owners and operators. Your work will directly contribute to Flex’s revenue growth and expansion into new verticals and geographies.
This is a full-time role on the Growth team, reporting into the Growth function.
What You'll Do
- Own the top of the sales funnel — generating and qualifying leads for the Partnerships and Growth teams.
- Conduct targeted outbound outreach to high-spending SMBs, founders, and potential partners aligned with Flex’s target customer profile.
- Research and segment prospects across industries where Flex’s private-credit and financial products drive the most value.
- Create personalized outreach sequences using CRM and automation tools to drive engagement.
- Qualify inbound leads and assess fit through discovery calls, email, and LinkedIn outreach.
- Collaborate with Marketing to refine messaging and optimize lead conversion.
- Maintain data integrity and clean reporting within the CRM.
- Consistently meet or exceed monthly and quarterly KPIs for outreach volume, qualified meetings, and conversion rates.
- Act as a brand ambassador for Flex, delivering a high-touch, premium experience in every interaction.
What We're Looking For
- 1.5–2 years of outbound sales or business development experience, ideally in fintech, financial services, or high-end membership/consumer brands.
- Strong written and verbal communication skills; comfortable speaking with business owners, executives, and affluent audiences.
- Proven experience using CRM systems for lead management and pipeline tracking.
- Results-driven mindset with a record of exceeding quotas and KPIs.
- Excellent research and prospecting abilities.
- Deep understanding of Flex’s audience — ambitious entrepreneurs who value speed, service, and reliability.
- Comfortable operating in a fast-moving, evolving environment.
Who You Are
- Experience selling or representing financial, lifestyle, or premium service products.
- Exposure to high-net-worth, executive, or business-owner clientele.
- Experience building outbound scripts or messaging frameworks.
Why Join Us
Join a rapidly growing AI-driven fintech redefining private credit, business finance, and premium financial services for entrepreneurs.
Work alongside a passionate, high-performing team that values intensity, clarity, accountability, and creativity.
Be part of a culture that rewards autonomy, encourages innovation, and treats employees with the same care and respect we deliver to our customers.
Full medical, dental, and vision coverage, with dependent contribution.
401(k) plan.
Flexible Time Off.
Work-from-Home reimbursement to set up your space for success.
Access to Flex events, experiences, and product perks — because you should feel like part of the ecosystem too.
Why Join Us
Flex is growing quickly — you’ll help shape the direction of a product and company with real momentum.
We’re well-capitalized with strong backing and a clear long-term vision.
You’ll work with a sharp, driven team that values autonomy, clarity, and quality.
Join ambitious builders who care deeply about winning together — and having fun while doing it.
Annual team on-sites. From Bogota to Mexico City, the entire Flex team gets together once a year to align and build camaraderie.