This hybrid events marketing + SDR role turns industry conferences into pipeline. You will own pre-event prospecting, onsite engagement, and post-event follow-up to drive sales accepted leads (SALs) and booked meetings. You’ll coordinate logistics, manage booth operations, support leadership speaking opportunities, and execute targeted outreach (email + cold calling) to convert event interest into meetings and pipeline.

What You’ll Do

Pre‑Event: Prospecting & Planning (≈30%)

• Build targeted ICP account and contact lists; craft multichannel sequences (email/call/LI) to pre‑book meetings.
• Coordinate end‑to‑end event logistics: registrations, booth & AV, shipping, swag, collateral, scanners, vendor management, sponsorship deliverables, and travel.
• Partner with Marketing & Sales to align event offers, messaging, demos, and success criteria.
• Support speaker submissions and prep: abstracts, slides, demo run‑throughs, and AV checks.

Onsite: Execution & Engagement (≈40%)

• Run booth operations and scanning workflows; deliver crisp positioning and product demos tailored to buyer personas.
• Qualify conversations live, capture structured notes, and set meetings onsite where possible.
• Support leadership during speaking engagements (briefing docs, timing, Q&A capture).

Post‑Event: Conversion & Reporting (≈30%)

• Execute rapid follow‑ups (within 24–48 hours) to convert MQLs → SALs → scheduled meetings; ensure clean CRM handoff to AEs.
• Produce event recaps (goals vs. actuals, pipeline attribution, lessons learned) and iterate the playbook.
• Maintain accurate CRM hygiene, campaign attribution, and list health.

Basic Qualifications

• 1–3 years in events/field marketing, conference coordination, and/or SDR/BDR experience.
• Demonstrated success booking meetings via cold outreach (email + phone) and at events.
• Strong project management and vendor coordination skills; comfortable working event hours.
• Proficient with CRM (HubSpot or Salesforce) and sequencing tools (Outreach, Salesloft, or Apollo).
• Clear, concise communicator; confident engaging prospects on the floor and on the phone.

Nice to Have

• Familiarity with industrial/manufacturing supply chain audiences.
• Experience supporting executives for conference talks (briefs, run‑of‑show, rehearsals).
• Light design skills (Slides/Canva) and hands‑on booth/demo setup.

Tools You’ll Use

HubSpot/Salesforce, Outreach/Salesloft/Apollo, LinkedIn Sales Navigator/ZoomInfo, Google Workspace, Canva/Slides, Slack/Notion, and event platforms (e.g., Cvent/Badge scanners).

Success Metrics (KPIs)

• SALs sourced per event and first meetings booked; meeting show rate.
• Pipeline dollars attributed; cost per SAL; time‑to‑first‑touch post‑event.
• CRM data completeness and attribution accuracy; execution vs. event plan (budget, logistics, deadlines).

Security & Compliance

Follow Leverage security standards for data handling (e.g., badge scan data, PII), device access at events, and CRM permissions. Report incidents promptly and support audit needs.

Compensation & Benefits

• Base Salary: $80,000–$90,000 DOE & location.
• Commission: Uncapped*, tied to Sales Accepted Leads (SALs and meetings sourced, with accelerators for outperforming plan.
• Benefits: Competitive health, dental, vision; PTO; equipment stipend; and all reasonable travel expenses covered for events.

Work Eligibility

Must be authorized to work in the U.S.

Equal Opportunity

Leverage AI is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment for all employees.

How to Apply

Apply via Wellfound or email [email hidden] with the subject line: “Events Marketing & Conference SDR – Your Name.”