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Director of Marketing

QuantHUB

QuantHUB

Marketing & Communications
Birmingham, AL, USA
Posted on Oct 3, 2023
QuantHub is revolutionizing the data skills landscape by bridging the educational and professional divide. We offer a cutting-edge platform that assesses, nurtures, and matches data-fluent talent with opportunities, shaping the workforce of tomorrow from classroom to career.As Director of Marketing, you will play a critical role in shaping the company's marketing strategy and driving growth. Your key responsibilities will include:
  • Setting up, reporting, and optimizing marketing metrics across our website and training software
  • Building and managing Ad/SEM campaigns and continuously optimizing them for improved performance and ROI
  • Crafting compelling product release messages and distributing them via Mailchimp to our subscribers
  • Managing the in-app messaging process to effectively guide users through a compelling learning experience
  • Writing press releases and securing media coverage to raise brand awareness and credibility
  • Overseeing and collaborating with copywriters to create engaging and informative blog content
  • Managing our brand identity and ensuring consistency across all marketing channels and materials
  • Designing and executing promotional materials for conferences, events, and swag that effectively represent our brand
  • Actively posting and engaging on LinkedIn and other relevant forums to increase our online presence and build relationships within the industry
  • Identifying and evaluating conferences, trade shows, and speaking opportunities where our company should participate to expand our reach and showcase our expertise
Requirements
  • Expertise in
    • Google Adwords
    • Google Analytics
    • Facebook Ads
    • LinkedIn Advertising
  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum of 5 years of experience in marketing, preferably within the SaaS or technology industry
  • Proven track record of developing and executing successful marketing campaigns
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
  • Excellent written and verbal communication skills
  • Proficient in marketing analytics and performance tracking
  • Strong project management and organizational skills, with the ability to multitask and meet tight deadlines
  • Creative, proactive, and detail-oriented approach to problem-solving
Benefits
  • Health, dental, and vision insurance
  • Simple IRA Plan contribution and matching
  • Unlimited PTO policy
  • Remote work environment with regular company retreats