Director of Marketing
QuantHUB
This job is no longer accepting applications
See open jobs at QuantHUB.See open jobs similar to "Director of Marketing" Florida Funders.Marketing & Communications
Birmingham, AL, USA
Posted on Oct 3, 2023
QuantHub is revolutionizing the data skills landscape by bridging the educational and professional divide. We offer a cutting-edge platform that assesses, nurtures, and matches data-fluent talent with opportunities, shaping the workforce of tomorrow from classroom to career.As Director of Marketing, you will play a critical role in shaping the company's marketing strategy and driving growth. Your key responsibilities will include:
- Setting up, reporting, and optimizing marketing metrics across our website and training software
- Building and managing Ad/SEM campaigns and continuously optimizing them for improved performance and ROI
- Crafting compelling product release messages and distributing them via Mailchimp to our subscribers
- Managing the in-app messaging process to effectively guide users through a compelling learning experience
- Writing press releases and securing media coverage to raise brand awareness and credibility
- Overseeing and collaborating with copywriters to create engaging and informative blog content
- Managing our brand identity and ensuring consistency across all marketing channels and materials
- Designing and executing promotional materials for conferences, events, and swag that effectively represent our brand
- Actively posting and engaging on LinkedIn and other relevant forums to increase our online presence and build relationships within the industry
- Identifying and evaluating conferences, trade shows, and speaking opportunities where our company should participate to expand our reach and showcase our expertise
- Expertise in
- Google Adwords
- Google Analytics
- Facebook Ads
- LinkedIn Advertising
- Bachelor's degree in Marketing, Communications, or related field
- Minimum of 5 years of experience in marketing, preferably within the SaaS or technology industry
- Proven track record of developing and executing successful marketing campaigns
- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing
- Excellent written and verbal communication skills
- Proficient in marketing analytics and performance tracking
- Strong project management and organizational skills, with the ability to multitask and meet tight deadlines
- Creative, proactive, and detail-oriented approach to problem-solving
- Health, dental, and vision insurance
- Simple IRA Plan contribution and matching
- Unlimited PTO policy
- Remote work environment with regular company retreats
This job is no longer accepting applications
See open jobs at QuantHUB.See open jobs similar to "Director of Marketing" Florida Funders.