Director of Brand Marketing

Candidates must be legally authorized to work in Canada.

About REBEL

REBEL is the first and largest tech platform transforming retail’s $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we’re leading the returns revolution—partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.

This role is for a rare kind of brand leader: deeply strategic, relentlessly execution-oriented, and energized by doing the work—not outsourcing it.

The Role

REBEL is seeking a Director of Brand Marketing to own and scale our brand through social-first storytelling, earned media, PR, and influencer-driven growth. This leader will be directly accountable for building awareness at scale by creating stories, moments, and content designed to break through culture and go viral.

You will fully own REBEL’s organic social presence—strategy, voice, content, and performance—and personally drive execution alongside a lean team. This is not a “manage agencies” role. This is a role for someone who knows how brands actually grow on the internet.

What You’ll Own

Social Media & Viral Storytelling

• Own REBEL’s organic social strategy end-to-end across key platforms (e.g., Instagram, TikTok, emerging channels)
• Define and evolve REBEL’s social voice, tone, and storytelling style to maximize reach, shareability, and cultural relevance
• Set a clear point of view on what content should travel, trend, and break through, and personally help create it
• Drive a high-velocity test-and-learn content engine focused on virality, scaled awareness, and brand affinity
• Establish goals and metrics for organic reach, impressions, engagement, share of voice, and follower growth

Brand Strategy, Voice & Narrative

• Define, evolve, and protect REBEL’s brand positioning, voice, and personality
• Create and maintain brand voice and style guidelines that scale across the organization
• Ensure storytelling is consistent, distinctive, and unmistakably REBEL across all channels
• Act as the brand steward, ensuring teams move fast without diluting the brand

Earned Media & PR (Hands-On)

• Personally drive earned media strategy and execution—story development, pitching, and relationship building
• Turn social momentum and cultural moments into PR wins, and vice versa
• Secure consistent, high-impact coverage that reinforces REBEL’s brand story and fuels awareness

Influencer, Partnerships & Creator Growth

• Personally identify, recruit, and manage creator and influencer partnerships
• Build creator programs designed for authentic storytelling and organic reach, not paid performance
• Ensure influencer content feels native, on-brand, and capable of driving viral moments
• Build partnerships with other brands and opportunities to grow brand awareness and virality

Cultural & Community Marketing

• Identify cultural moments, trends, and internet conversations where REBEL can credibly participate
• Build grassroots brand buzz through community engagement and reactive storytelling
• Turn customers and fans into active brand advocates

Leadership & Scale

• Hire and develop a small, high-impact social and brand team over time
• Build lightweight processes that enable speed, creativity, and consistency
• Partner closely with founders, growth, creative, and product teams to align brand storytelling with business goals

What We’re Looking For

Experience

• 7-10+ years in brand marketing, social, PR, or cultural marketing
• Proven track record of growing brands through organic social and earned media
• Demonstrated experience creating or leading viral, culturally resonant brand moments
• Experience building and enforcing brand voice and social guidelines across teams
• Startup or challenger brand experience strongly preferred

Skill Set

• Exceptional storyteller with strong writing and creative instincts
• Deep understanding of how content spreads on social platforms
• Strong POV on what works—and what doesn’t—on the internet today
• Data-informed but creatively led; knows how to balance metrics with intuition
• Comfortable operating without agencies, big teams, or safety nets

Mindset

• Builder mentality with a bias toward action
• Willing to personally create, edit, post, and iterate
• Low ego, high standards, strong opinions, loosely held
• Energized by speed, experimentation, and ownership
• Obsessed with turning social storytelling into massive brand awareness

Why REBEL

• Own social and brand storytelling at a company ready to scale awareness fast
• Direct access to founders and executive leadership
• Real ownership, visibility, and accountability
• Rocket-ship growth with meaningful upside
• The chance to build a brand people actually talk about

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = CAD $150,000-$170,000

Equal Opportunity

REBEL is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. REBEL is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact kate.hanick@fromrebel.com