We are an innovative technology company providing a cutting-edge, AI-powered cloud platform for the construction industry. Created by industry experts with deep estimating experience, our software dramatically streamlines the pre-construction process. Our solution uses advanced machine learning to automate traditionally time-consuming takeoff tasks, helping estimators work up to 80% faster while reducing costly errors.

Our collaborative platform enables real-time teamwork, instant drawing analysis, and features a revolutionary conversational AI interface that transforms how professionals interact with construction plans. Founded by construction industry veterans, our award-winning application automates the takeoff process, enabling estimators to analyze blueprints in seconds rather than hours or days.

Job Description

The Product Marketing Manager will be the driving force behind how Togal.ai’s AI-assisted construction takeoff software is presented, promoted, and understood in the marketplace. This person will learn Togal’s product inside and out and translate that knowledge into compelling marketing assets—particularly video content—that both attract new customers and educate existing users.

This role will report directly to Togal’s Head of Marketing and will collaborate closely with Marketing, Customer Success, and Sales teams to ensure our software is showcased clearly, creatively, and effectively across all channels.

The ideal candidate will thrive in a positive, fast-paced startup environment, with the ability to combine technical product understanding with strong creative design and storytelling skills.

Responsibilities and deliverables include:

• Develop a deep understanding of Togal.ai’s product and customer journey to clearly communicate value propositions across audiences

• Create high-quality marketing content—including product demo videos, tutorials, graphics, articles, decks, and more—that highlight product features and benefits

• Manage and produce educational content for onboarding, customer success, and product updates

• Partner with Product, Marketing, and Customer Success teams to ensure product messaging and positioning are consistent and impactful

• Contribute to website, email, and social campaigns with product-focused assets that drive engagement and conversions

• Support launch strategies for new features, including go-to-market planning and content creation

• Analyze performance of product marketing initiatives and adapt strategies to improve results
  

Qualifications

• 3+ years of professional experience in product marketing or a related role

• Strong design and content creation skills, with proficiency in video editing and graphic design tools (e.g. Canva, Adobe Creative Suite, or similar)

• Ability to translate complex software features into clear, engaging content for diverse audiences

• Excellent storytelling, communication, and project management skills

• Experience in B2B SaaS marketing or construction technology a plus
  

“Nice to Have’s”

• Familiarity with HubSpot

• Previous experience in startups or high-growth companies

• Ability to experiment with and adopt emerging content formats (interactive demos, webinars, etc.)

We are an equal opportunity employer committed to building a diverse team. We welcome applications from candidates of all backgrounds who are passionate about using technology to transform the construction industry.

Join us in revolutionizing pre-construction estimating with the power of AI!